Johnson Direct Expands Interactive Team
American designer Charles Eames said, “Design is a plan for arranging elements in such a way as best to accomplish a particular goal.” We couldn’t agree more, and our newest addition, Michael Schwobe,...
View ArticleGrant Johnson’s 2012 Marketing Predictions
Once again, Grant Johnson, founder and CEO of Johnson Direct, makes his forecasts for the trends and strategies that will play a larger role in marketing for the coming year. Read “2012 Marketing...
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Once Upon a Time…
For whatever reason, I have been thinking a lot about fairy tales lately. Perhaps, it has a lot to do with the amount of meetings I’ve been in recently and hearing about how the Direct Branding process...
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See Why We Have the Right to BARNUMIZE!
BARNUMIZE. We may seem boastful about our track record, but we have a lot to shout about! Visit http://measurablewords.com/ to see what were talking about.
View ArticleWhat Is Marketing That’s Measurable?
The most common question I get from people I meet has to be “What is marketing that’s measurable?” Of course, we all know what the phrase means, but what people are really asking me is “come on now,...
View ArticleHealth Insurance Marketers: What Today’s Health Care Reform Ruling Means For You
With the sun still low in the sky, the United States Supreme Court announced its ruling on the much debated Affordable Care Act. In a 5-4 decision, the Court ruled that the majority of the bill would...
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Is your brand really Working It?
What does it mean when something works? I mean really works? I’ve had plenty of cars that “worked”; unfortunately they worked my checkbook harder than they did as transportation. I’m driving one now as...
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Bourbon & Targeted Marketing
Last week I was fortunate enough to head south to Kentucky and tour several bourbon distilleries with a group of bourbon aficionados. That point is crucial to understand. Most of the individuals (10 in...
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Are Dieting Celebrity Spokespeople Really Worth Their Weight?
Big name dieting systems and supplements are using big celebrities to tout their products’ waist-trimming benefits. But at the end of the day, is all this name throwing (and big spending) really...
View ArticleThe Perils of Celebrity Endorsements
In this recent Chiefmarketer.com article, I shed a spotlight on how celebrity endorsements in advertising can take a bad turn. But don’t let that prevent you from exploring the right kind of...
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Make Your Marketing as Unique as Your Chili Recipe
Dear Marketing Innovator, After doing successful marketing for nearly three decades – over 26 years – the kind of marketing you can track and measure, measurable marketing, you end up discovering a...
View ArticlePay Attention to Your Media Mix
Old habits die hard. Take the out-dated and inefficient mass media model to advertising along with its corresponding mindset. No longer works. It hasn’t in years. Or, the single-channel preference that...
View ArticleWhat It Means When Something Works
What does it mean when something works? I mean really works? I’ve had plenty of cars that “worked”; unfortunately, they worked my checkbook harder than they did as transportation. I’m driving one now...
View ArticleSimplify Your Copy to Appear Smarter…and Fatten Your Bottom Line
A few years ago while researching the power of simpler copy – something I have preached for decades, I came across a great Princeton University Research Paper titled: Consequences of Erudite Vernacular...
View ArticleAmazon Music and Data
It’s funny what gets one thinking. The other morning, as I routinely checked my email, I received yet another correspondence from Amazon. This email, however, caught my attention. The subject line...
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Payers Must Reach Millennials for Affordable Care Act to Work
From the March 2014 Issue of Medical Marketing & Media With dramatic changes taking place in healthcare due to the Affordable Care Act (ACA), insurers must identify and reach the right mix of...
View ArticleWhat The NCAA Tournament Teaches Us About Marketing
What can the NCAA teach us about marketing? In an iMEDIAconnection.com story, I share the 7 takeaways the NCAA offers to marketers. Read more
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In Closing B2B Sales, Follow-Up Matters
Is your sales team following up on your marketing team’s campaigns? If not, your results are most likely missing the mark. In this Chief Marketer article, you’ll see exactly how a really creative,...
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TOP 5 TIPS: DIRECT MAIL CHECKLIST FOR 2015
Direct mail as an effective medium has been declared dead more times than Brett Favre retired from professional football. Yes, advertising mail volume has decreased. Around 85 billion pieces are sent...
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